Marketing Program Specialist

Location: Boston, MA

Department: Marketing Programs

Type: Full Time

Min. Experience: Mid Level

The Marketing Program Specialist role serves as the owner of relationships between Customer Portfolios and multiple client accounts. You will be responsible for designing, implementing and launching multi-channel marketing programs leveraging deep knowledge of a number of applications in combination with business and marketing domain expertise.

Strong leadership and project management skills coupled with client-facing experience, as well as impeccable communication skills, are keys to success in this role. You must also have an understanding of customer database marketing and feel comfortable with technology-heavy environment. You will work closely with the extended team and would be involved in all areas of Customer Portfolios’ delivery to ensure that client needs are being met.

Key Responsibilities:

  • Design, implement and launch multi-channel marketing programs using various software to satisfy client program requirements
  • Act as lead in client interactions, status meetings, account and program overviews
  • Meet multiple scheduling deadlines with an independent, self-starting and detailed follow-through approach
  • Lead client communications in a virtual environment
  • Execute programs and then track, measure, and report results to the clients
  • On-boarding and start-up for new clients
  • Research and stay up-to-date with industry best practices to make knowledgeable recommendations to clients

Skills and Experience Required:

  • Bachelor’s degree in Business or related discipline
  • Required HTML experience and knowledge of web development tools (Adobe Dreamweaver, Microsoft FrontPage or similar applications)
  • Required experience with email service providers (Salesforce Marketing Cloud, Experian, QuickPivot, StrongView, MailChimp, Responsys)
  • Professional experience with customer databases and web-based applications
  • Experience in working on multiple projects with minimal oversight
  • Strong time management and organizational skills; ability to prioritize tasks and switch quickly between tasks.
  • Excellent verbal and written communication skills, capable of professional interactions / presentations with the internal team, and to clients
  • Ability to consultatively engage with clients and to make appropriate recommendations
  • Ability to quickly learn new marketing applications
  • Ability to work effectively in a fast paced, entrepreneurial environment
  • Knowledgeable of business related software systems (CRM, POS, CMS, SFA, etc.) a plus

General Understanding of the following:

  • Marketing automation/application
  • SQL, MS Access, Excel
  • Analytical tools, techniques and report writing
  • Database segmentation, test design, and evaluation
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